The Porsche Jump 2.0

Svindal’s daring leap over a Porsche Taycan. Ski racer Aksel Lund Svindal makes a daredevil jump over a Porsche – just like his Austrian predecessor Egon Zimmermann, who sailed over a Porsche 356 in the early 1960s.

The world-famous photo stands for the courage to constantly seek new challenges and to push the limits of what is possible.

Cannes Corporate Award 2022 winner.

Client: Porsche AG
Production: KG Media Factory
Writing, Directing & Editing: Max Radulovic
Producer: Martin Dale
DoP: Tom Ullrich